Privacy Policy
Who we are
The Cadence.Agency is a boutique consulting and fractional operations firm serving privately held commercial real estate companies in the Greater Baltimore-Washington, D.C. corridors. This policy explains how we collect, use, and protect information gathered through our website at thecadence.agency.
Information we collect
We collect two categories of information:
Information you provide directly. When you submit a contact form, we collect your name, email address, phone number (if provided), company name, and the message you send. We use this to respond to your inquiry and, if appropriate, to follow up about our services. Contact form submissions may be stored by our form hosting provider — see Third-Party Services below.
Information collected automatically. We use Google Analytics to understand how visitors use the site. This service may collect standard internet log data including browser type, pages visited, time on site, and referring URL. Google Analytics 4 applies IP anonymization by default; your full IP address is not stored by us. This data is used in aggregate to improve the site and is not used to identify you personally.
Legal basis for processing
We process contact form data on the basis of legitimate interest — specifically, responding to your inquiry and evaluating whether our services may be relevant to your business. We process analytics data on the basis of legitimate interest in understanding how the site is used so we can improve it. You may request that we stop processing your contact information at any time by contacting us at the address below.
Cookies
Our site uses cookies placed by Google Analytics to distinguish visitors and compile aggregate usage reports. These are analytics cookies only. We do not use advertising or tracking cookies. You can disable cookies in your browser settings at any time; doing so will not affect your ability to use the site.
How we use your information
- To respond to contact form submissions and inquiries
- To understand how our site is used so we can improve it
- To comply with legal obligations if required
We do not sell, rent, or share your personal information with third parties for marketing purposes.
Third-party services
We use the following third-party services that may process information collected through this site:
Google Analytics (Google LLC) — website traffic analysis. Google may process data in the United States or other countries. Governed by the Google Privacy Policy.
HubSpot (HubSpot, Inc.) — we use HubSpot as our CRM and contact management platform. HubSpot stores contact form submissions, manages follow-up communications, and may log interaction history related to your inquiry. HubSpot may process data in the United States or other countries. Governed by the HubSpot Privacy Policy.
We do not use advertising networks, remarketing services, or data brokers.
Data retention
Contact form submissions are retained only as long as necessary to respond to your inquiry and to maintain a reasonable business record of the conversation. Analytics data is retained in Google Analytics for 26 months per Google's default settings. You may request deletion of your contact information at any time; see Your Choices below.
Business transfer
If The Cadence.Agency is acquired, merged, or its assets are transferred to another party, information collected through this site may be transferred as part of that transaction. We will take reasonable steps to ensure the receiving party honors the commitments made in this policy.
Your choices
Opt out of Google Analytics. You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being included in Google Analytics reporting.
Request deletion of your contact information. Email us at the address below. We will respond within 30 days and confirm deletion upon completion.
Opt out of follow-up communications. If you have submitted a contact form and prefer not to receive further outreach from us, let us know at any time and we will honor that request promptly.
Security
We take reasonable precautions to protect the information collected through this site, including HTTPS transmission for contact form submissions. No method of electronic transmission or storage is completely secure. We do not collect or store payment or financial information on this site.
Children's privacy
This site is directed at business professionals and is not intended for children under 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has submitted a contact form, we will delete that information promptly.
Changes to this policy
We may update this policy as our site or data practices change. The effective date at the top reflects the current version. For material changes, we will post a notice on this page. We encourage you to review this policy periodically.
Contact
Questions about this policy or requests regarding your data: